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Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances. We manufacture products in 13 countries and sell them in more than 170 countries. Major brand names used in Canada include Whirlpool®, Maytag®, KitchenAid®, Jenn-Air®, Amana®, Gladiator® GarageWorks, Roper®, Estate® and Inglis®.

We understand that visiting a company’s web site or doing business by email, phone, fax or direct (postal) mail requires trust on your part. We value this trust, and if we collect or use information about you, we will do so in a responsible manner consistent with this Statement.

This page describes how Whirlpool Corporation handles information we learn about customers in Canada and was last revised on 10/01/07. Thanks for visiting this site.

Whirlpool’s data collection practices follow these guidelines: Whirlpool may contact you with communications regarding our promotions, services or for research purposes by e-mail, direct (postal) mail, fax or phone, unless you have specified your preference not to receive such communications. This is called an “Opt-out” preference. You can generally indicate your opt-out preference by responding to a question when your personal information is collected through an online form or by other means. Or, to establish an opt-out preference at any time, please complete this form.

Whirlpool collects two types of information: Personal information and aggregate or “combined” information. Personal information is data specifically about you. Aggregate or combined information includes data that is related to you but studied as a group and does not identify you specifically.

Cookies help us identify your computer the next time you visit and are used to enable some functions on our web sites. Whirlpool Corporation’s third party service providers and business partners may also use cookies to collect non-personal information from visitors to our sites. We will use such information to measure the effectiveness of our marketing campaigns and web sites.

The use of cookies is a common operating procedure for most web sites. If you are not comfortable with our use of cookies, please review your browser software to learn how it may be set to notify you when you receive a cookie or to reject all cookies. However, disabling cookies will limit some functionality of your experiences on our web sites.

Whirlpool uses your personal information as described in this Privacy Statement for the purposes specified at the time it was collected. In addition, Whirlpool may use your personal information for other purposes where permitted by law, such as to provide you with better customer service or more targeted promotions, to fulfill a request you have made or to assist us in conducting business. Whirlpool reserves the right to contact you in the event of a service notification for your registered appliance, or to issue other notices concerning the safety of your appliance regardless of your stated privacy preferences. Whirlpool uses aggregate information only as anonymous grouped data.

Whirlpool may disclose your information to third parties acting on our behalf, such as call center operators, shippers, servicers, people who analyze data for us, etc. While these third parties have access to some of the information Whirlpool may have about you, the information is limited to what they need to know to do their jobs. Whirlpool may disclose your personal information in connection with the sale of one of its business assets or in cooperation with requests by governmental agencies. If Whirlpool sold one of its affiliated companies, or if substantially all of Whirlpool’s assets associated with a part of its business were acquired, Whirlpool reserves the right to transfer your personal information in connection with such a sale or transfer. Also, Whirlpool will disclose your information to governmental agencies assisting us in fraud prevention or investigation, if such sharing is permitted or required by law.

Whirlpool is committed to maintaining the security of the data you provide us and will take reasonable precautions to protect your personal information from loss, misuse or alteration. Please note that there is always some risk in transmitting information over the Internet. We do use secure connections on our web sites to protect credit card information during its transmission.

Inside Whirlpool, all employees are expected to abide by the promises made to our customers in this Privacy Statement, and only authorized employees may access your personal information. Your personal information will be stored on Whirlpool’s database located at our corporate headquarters in Benton Harbor, Michigan, and/or at other third party facilities with which we have contracted for specific services.

Some of our web sites may contain links to web sites owned by other companies. Because Whirlpool has no control over the privacy practices or content of these linked sites, we recommend that you carefully review the privacy statement of each site you visit. Whirlpool is not responsible for the content or privacy practices of sites owned by other companies.

This Privacy Statement addresses Whirlpool Corporation’s procedures for handling the personal information of customers in Canada whom are at least 13 years old. We do not seek to, nor do we knowingly collect, information from children. If a child has provided us with personal information, a parent or guardian of that child may contact us to have the information deleted from our records. To do so, contact our Chief Privacy Officer.

You may ask to review, revise, correct or update any of the personal information we have about you and how we may have used it by contacting our Chief Privacy Officer.

By Postal Mail:

Chief Privacy Officer

Whirlpool Corporation

2000 N. M-63

MD 1800

Benton Harbor, MI 49022

By E-mail:

If we make photocopies of information related to your request, we reserve the right to recover related photocopy charges.

By using this web site or any other Whirlpool web site, you agree to accept the terms of the applicable Privacy Statement. This Privacy Statement applies only to information provided or collected from consumers in Canada and is not intended to describe data handling procedures for information collected by other linked web sites or business partners.

We reserve the right to change or update this Privacy Statement at any time.